Apple Business guidance for adding Apple categories to brands and locations

Categories

Categories are used to classify a feature and describe the products and services associated with its physical or conceptual form. Categories are used for Apple Maps search.

• A feature MAY have no more than twenty (20) categories
• Category MUST be precise

Primary Category

The primary category is the first category provided and it should describe the feature's main products and services. The category selected should represent the dominant identity of the physical or conceptual form.

Additional Categories

Additional categories should complement the primary category. Additional categories should be specific about products and services.

Categories Example

{
  "categories": [
    "dining.restaurant.asian_cuisine.japanese_cuisine.sushi_restaurant",
    "dining.restaurant.asian_cuisine.japanese_cuisine.bento_restaurant",
    "dining.restaurant.asian_cuisine.japanese_cuisine.japanese_curry_restaurant"
  ]
}

Restrictions: Location Primary Category and Quicklinks

The range of quicklink categories is determined by the primary category. You should check the primary category you plan to use against the corresponding list of quicklink categories and the corresponding calls-to-action that may be "exposed" to Apple Maps users.

Review current the current primary category and quicklink mappings here

Individual Professionals

Professional service categories are defined with a degree of specificity that makes them suitable for describing individual professionals. Professional service categories include:

• Animal Care
• Automotive & Technical Services
• Beauty & Personal Care
• Events & Entertainment
• Finance & Insurance
• Healthcare & Wellness
• Legal & Compliance
• Personal & Lifestyle Services
• Professional & Creative Services

When a location describes an individual, the Apple Maps category used to describe the location (individual) SHOULD be as precise as possible.

Professional Services

Professional service names and corresponding Apple Maps categories. Refer to Apple Maps categories for a complete list of all categories.

Name	qualifiedId
Beauty Service	beauty_and_spa.beauty_service
Hair Stylist	beauty_and_spa.beauty_service.beauty_salon.hair_salon.hair_stylist
Make-Up Artist	beauty_and_spa.beauty_service.beauty_salon.make_up_artist
Nail Technician	beauty_and_spa.beauty_service.beauty_salon.nail_salon.nail_technician
Henna Artist	beauty_and_spa.beauty_service.body_art_studio.henna_artist
Customs Brokerage	commercial_sector.freight_and_logistics.import_export_company.customs_brokerage
Real Estate Service	commercial_sector.real_estate.real_estate_service
Event Service	consumer_sector.event_service
Event Photographer	consumer_sector.event_service.event_photography_service.event_photographer
Event Videographer	consumer_sector.event_service.event_photography_service.event_videographer
Wedding Photographer	consumer_sector.event_service.event_photography_service.wedding_photographer
Musician	consumer_sector.event_service.musician
Party Entertainer	consumer_sector.event_service.party_entertainer
Caricature Artist	consumer_sector.event_service.party_entertainer.caricature_artist
Clown	consumer_sector.event_service.party_entertainer.clown
Face Painting Artist	consumer_sector.event_service.party_entertainer.face_painting_artist
Magician	consumer_sector.event_service.party_entertainer.magician
Trivia Host	consumer_sector.event_service.party_entertainer.trivia_host
Financial Service	consumer_sector.financial_service
Banking Service	consumer_sector.financial_service.banking_service
Insurance Service	consumer_sector.financial_service.insurance_service
Auto Insurance Service	consumer_sector.financial_service.insurance_service.auto_insurance_service
Health Insurance Service	consumer_sector.financial_service.insurance_service.health_insurance_service
Bulk Billing Service	consumer_sector.financial_service.insurance_service.health_insurance_service.bulk_billing_service
Home Insurance Service	consumer_sector.financial_service.insurance_service.home_insurance_service
Life Insurance Service	consumer_sector.financial_service.insurance_service.life_insurance_service
Public Adjuster	consumer_sector.financial_service.insurance_service.public_adjuster
Investment Service	consumer_sector.financial_service.investment_service
Business Financing Service	consumer_sector.financial_service.investment_service.business_financing_service
Financial Advising Service	consumer_sector.financial_service.investment_service.financial_advising_service
Wealth Management Service	consumer_sector.financial_service.investment_service.financial_advising_service.wealth_management_service
Loan Service	consumer_sector.financial_service.loan_service
Check Cashing and Loan Service	consumer_sector.financial_service.loan_service.check_cashing_and_loan_service
Installment Loan Service	consumer_sector.financial_service.loan_service.installment_loan_service
Mortgage Loan Service	consumer_sector.financial_service.loan_service.mortgage_loan_service
Title Loan Service	consumer_sector.financial_service.loan_service.title_loan_service
Auto Loan Service	consumer_sector.financial_service.loan_service.title_loan_service.auto_loan_service
Veterinarian	consumer_sector.local_service.pet_health_service.animal_hospital.veterinarian
Animal Physical Therapist	consumer_sector.local_service.pet_health_service.animal_hospital.veterinarian.animal_physical_therapist
Veterinary Dentist	consumer_sector.local_service.pet_health_service.animal_hospital.veterinarian.veterinary_dentist
Veterinary Dermatologist	consumer_sector.local_service.pet_health_service.animal_hospital.veterinarian.veterinary_dermatologist
Veterinary Nutritionist	consumer_sector.local_service.pet_health_service.animal_hospital.veterinarian.veterinary_nutritionist
Zoological Veterinarian	consumer_sector.local_service.pet_health_service.animal_hospital.veterinarian.zoological_veterinarian
Professional	consumer_sector.professional
Accountant	consumer_sector.professional.accountant
Billing Service	consumer_sector.professional.accountant.billing_service
Bookkeeping Service	consumer_sector.professional.accountant.bookkeeping_service
Certified Public Accountant	consumer_sector.professional.accountant.certified_public_accountant
Payroll Service	consumer_sector.professional.accountant.payroll_service
Architect	consumer_sector.professional.architect
Landscape Architect	consumer_sector.professional.architect.landscape_architect
Artist	consumer_sector.professional.artist
Sculptor	consumer_sector.professional.artist.sculptor
Taxidermist	consumer_sector.professional.artist.taxidermist
Broker	consumer_sector.professional.broker
Mobile Home Dealer	consumer_sector.professional.broker.mobile_home_dealer
Mortgage Broker	consumer_sector.professional.broker.mortgage_broker
Real Estate Agent	consumer_sector.professional.broker.real_estate_agent
Apartment Rental Agency	consumer_sector.professional.broker.real_estate_agent.apartment_rental_agency
Consultant	consumer_sector.professional.consultant
Agritech Consultant	consumer_sector.professional.consultant.agritech_consultant
Art Consultant	consumer_sector.professional.consultant.art_consultant
Business Consultant	consumer_sector.professional.consultant.business_consultant
Healthcare Consultant	consumer_sector.professional.consultant.business_consultant.healthcare_consultant
IT Consultant	consumer_sector.professional.consultant.business_consultant.it_consultant
Marketing Consultant	consumer_sector.professional.consultant.business_consultant.marketing_consultant
Sales Consultant	consumer_sector.professional.consultant.business_consultant.sales_consultant
Career Consultant	consumer_sector.professional.consultant.career_consultant
Life Coach	consumer_sector.professional.consultant.career_consultant.life_coach
Education Consultant	consumer_sector.professional.consultant.education_consultant
Environmental Consultant	consumer_sector.professional.consultant.environmental_consultant
Financial Consultant	consumer_sector.professional.consultant.financial_consultant
Real Estate Consultant	consumer_sector.professional.consultant.financial_consultant.real_estate_consultant
Food and Beverage Consultant	consumer_sector.professional.consultant.food_and_beverage_consultant
Health Coach	consumer_sector.professional.consultant.health_coach
Personal Trainer	consumer_sector.professional.consultant.health_coach.personal_trainer
Image Consultant	consumer_sector.professional.consultant.image_consultant
Tax Consultant	consumer_sector.professional.consultant.tax_consultant
Designer	consumer_sector.professional.designer
Fashion Designer	consumer_sector.professional.designer.fashion_designer
Graphic Designer	consumer_sector.professional.designer.graphic_designer
Interior Designer	consumer_sector.professional.designer.interior_designer
Feng Shui Designer	consumer_sector.professional.designer.interior_designer.feng_shui_designer
Product Designer	consumer_sector.professional.designer.product_designer
Web Designer	consumer_sector.professional.designer.web_designer
Editor	consumer_sector.professional.editor
Engineer	consumer_sector.professional.engineer
Civil Engineer	consumer_sector.professional.engineer.civil_engineer
Structural Engineer	consumer_sector.professional.engineer.structural_engineer
Genealogy Service	consumer_sector.professional.genealogy_service
Legal Service	consumer_sector.professional.legal_service
Court Reporter	consumer_sector.professional.legal_service.court_reporter
Eviction Law Service	consumer_sector.professional.legal_service.eviction_law_service
Law Firm	consumer_sector.professional.legal_service.law_firm
Attorney	consumer_sector.professional.legal_service.law_firm.attorney
Bankruptcy Attorney	consumer_sector.professional.legal_service.law_firm.attorney.bankruptcy_attorney
Contract Attorney	consumer_sector.professional.legal_service.law_firm.attorney.contract_attorney
Corporate Law Attorney	consumer_sector.professional.legal_service.law_firm.attorney.corporate_law_attorney
Criminal Justice Attorney	consumer_sector.professional.legal_service.law_firm.attorney.criminal_justice_attorney
DUI Attorney	consumer_sector.professional.legal_service.law_firm.attorney.dui_attorney
Employment Attorney	consumer_sector.professional.legal_service.law_firm.attorney.employment_attorney
Entertainment Attorney	consumer_sector.professional.legal_service.law_firm.attorney.entertainment_attorney
Estate Planning Attorney	consumer_sector.professional.legal_service.law_firm.attorney.estate_planning_attorney
Family Law Attorney	consumer_sector.professional.legal_service.law_firm.attorney.family_law_attorney
General Practice Attorney	consumer_sector.professional.legal_service.law_firm.attorney.general_practice_attorney
Immigration Attorney	consumer_sector.professional.legal_service.law_firm.attorney.immigration_attorney
IP and Internet Attorney	consumer_sector.professional.legal_service.law_firm.attorney.ip_and_internet_attorney
Litigation Attorney	consumer_sector.professional.legal_service.law_firm.attorney.litigation_attorney
Medical Attorney	consumer_sector.professional.legal_service.law_firm.attorney.medical_attorney
Patent Attorney	consumer_sector.professional.legal_service.law_firm.attorney.patent_attorney
Personal Injury Attorney	consumer_sector.professional.legal_service.law_firm.attorney.personal_injury_attorney
Probate Attorney	consumer_sector.professional.legal_service.law_firm.attorney.probate_attorney
Real Estate Attorney	consumer_sector.professional.legal_service.law_firm.attorney.real_estate_attorney
Tax Attorney	consumer_sector.professional.legal_service.law_firm.attorney.tax_attorney
Tenant Attorney	consumer_sector.professional.legal_service.law_firm.attorney.tenant_attorney
Traffic Ticket Attorney	consumer_sector.professional.legal_service.law_firm.attorney.traffic_ticket_attorney
Workers Compensation Attorney	consumer_sector.professional.legal_service.law_firm.attorney.workers_compensation_attorney
Lawyer	consumer_sector.professional.legal_service.law_firm.lawyer
Mediator	consumer_sector.professional.legal_service.mediator
Notary Public	consumer_sector.professional.legal_service.notary_public
Process Server	consumer_sector.professional.legal_service.process_server
Mechanic	consumer_sector.professional.mechanic
Personal Assistant	consumer_sector.professional.personal_assistant
Personal Chef	consumer_sector.professional.personal_chef
Private Investigator	consumer_sector.professional.private_investigator
Psychic Service	consumer_sector.professional.psychic_service
Astrologer	consumer_sector.professional.psychic_service.astrologer
Psychic Medium	consumer_sector.professional.psychic_service.psychic_medium
Psychic Reading	consumer_sector.professional.psychic_service.psychic_medium.psychic_reading
Real Estate Developer	consumer_sector.professional.real_estate_developer
Property Management Service	consumer_sector.professional.real_estate_developer.property_management_service
Recruiter	consumer_sector.professional.recruiter
Stylist	consumer_sector.professional.stylist
Fashion Stylist	consumer_sector.professional.stylist.fashion_stylist
Personal Shopper	consumer_sector.professional.stylist.personal_shopper
Talent Agent	consumer_sector.professional.talent_agent
Translator	consumer_sector.professional.translator
Allergist	health_care.allergy_and_immunology.immunology_clinic.allergist
Anesthesiologist	health_care.anesthesiology.anesthesiologist
Audiologist	health_care.audiology.audiology_clinic.audiologist
Cardiologist	health_care.cardiology.cardiology_clinic.cardiologist
Ayurveda	health_care.complementary_medicine.ayurveda
Reiki	health_care.complementary_medicine.reiki
Dentist	health_care.dentistry.dental_clinic.dentist
Cosmetic Dentist	health_care.dentistry.dental_clinic.dentist.cosmetic_dentist
Teeth Whitening	health_care.dentistry.dental_clinic.dentist.cosmetic_dentist.teeth_whitening
Emergency Dentist	health_care.dentistry.dental_clinic.dentist.emergency_dentist
Endodontist	health_care.dentistry.dental_clinic.dentist.endodontist
General Dentist	health_care.dentistry.dental_clinic.dentist.general_dentist
Oral Surgeon	health_care.dentistry.dental_clinic.dentist.oral_surgeon
Maxillofacial Surgeon	health_care.dentistry.dental_clinic.dentist.oral_surgeon.maxillofacial_surgeon
Orthodontist	health_care.dentistry.dental_clinic.dentist.orthodontist
Pediatric Dentist	health_care.dentistry.dental_clinic.dentist.pediatric_dentist
Periodontist	health_care.dentistry.dental_clinic.dentist.periodontist
Prosthodontist	health_care.dentistry.dental_clinic.dentist.prosthodontist
Dental Hygienist	health_care.dentistry.dental_hygienist
Mobile Dental Hygienist	health_care.dentistry.dental_hygienist.mobile_dental_hygienist
Storefront Hygienist	health_care.dentistry.dental_hygienist.storefront_hygienist
Dermatologist	health_care.dermatology.dermatology_clinic.dermatologist
Immunodermatologist	health_care.dermatology.dermatology_clinic.dermatologist.immunodermatologist
Critical Care Physician	health_care.emergency_medicine.critical_care_physician
Hyperbaric Medicine Physician	health_care.emergency_medicine.undersea_and_hyperbaric_medicine.hyperbaric_medicine_physician
Endocrinologist	health_care.endocrinology.endocrinology_clinic.endocrinologist
Family Practice Physician	health_care.family_medicine.family_medical_clinic.family_practice_physician
Fertility Physician	health_care.fertility_service.fertility_center.fertility_physician
Gastroenterologist	health_care.gastroenterology.gastroenterology_clinic.gastroenterologist
General Physician	health_care.general_medicine.general_physician
Concierge Medicine	health_care.general_medicine.general_physician.concierge_medicine
Hospitalist	health_care.general_medicine.medical_center.hospitalist
Nurse Practitioner	health_care.general_medicine.nurse_practitioner
Geriatrician	health_care.geriatric_medicine.geriatric_clinic.geriatrician
Gerontologist	health_care.geriatric_medicine.gerontologist
Hematologist	health_care.hematology.hematology_clinic.hematologist
Hepatologist	health_care.hepatology.hepatology_clinic.hepatologist
End-of-Life Doula	health_care.hospice_care.end_of_life_doula
Radiologist	health_care.imaging_and_radiology.radiologist
Infectious Disease Physician	health_care.infectious_disease.infectious_disease_clinic.infectious_disease_physician
Tropical Medicine Physician	health_care.infectious_disease.infectious_disease_clinic.infectious_disease_physician.tropical_medicine_physician
Virologist	health_care.infectious_disease.infectious_disease_clinic.virologist
Internist	health_care.internal_medicine.internist
Lice Technician	health_care.lice_service.lice_clinic.lice_technician
Medical Geneticist	health_care.medical_genetics.medical_geneticist
Psychoanalysis	health_care.mental_health_service.mental_health_center.psychoanalysis
Sex Therapy	health_care.mental_health_service.mental_health_center.psychoanalysis.sex_therapy
Nephrologist	health_care.nephrology.nephrology_clinic.nephrologist
Neurologist	health_care.neurology.neurology_clinic.neurologist
Neuropathologist	health_care.neurology.neurology_clinic.neuropathologist
Neurotologist	health_care.neurology.neurology_clinic.neurotologist
Doula	health_care.obstetrics_and_gynecology.birth_center.doula
Lactation Service	health_care.obstetrics_and_gynecology.birth_center.lactation_service
Midwife	health_care.obstetrics_and_gynecology.birth_center.midwife
Placenta Encapsulation	health_care.obstetrics_and_gynecology.birth_center.placenta_encapsulation
Obstetrics and Gynecology Physician	health_care.obstetrics_and_gynecology.obstetrics_and_gynecology_clinic.obstetrics_and_gynecology_physician
Reproductive Health	health_care.obstetrics_and_gynecology.obstetrics_and_gynecology_clinic.obstetrics_and_gynecology_physician.abortion_provider
Oncologist	health_care.oncology.cancer_hospital.cancer_center.oncologist
Ophthalmologist	health_care.ophthalmology.eye_care_center.ophthalmologist
Optician	health_care.ophthalmology.eye_care_center.optician
Optometrist	health_care.ophthalmology.eye_care_center.optometrist
Vision Therapy	health_care.ophthalmology.eye_care_center.optometrist.vision_therapy
Orthopedist	health_care.orthopedics.orthopedic_clinic.orthopedist
Orthopedic Surgeon	health_care.orthopedics.orthopedic_clinic.orthopedist.orthopedic_surgeon
Pediatric Orthopedic Surgeon	health_care.orthopedics.orthopedic_clinic.orthopedist.orthopedic_surgeon.pediatric_orthopedic_surgeon
Osteopath	health_care.osteopathy.osteopathy_clinic.osteopath
Otolaryngologist	health_care.otolaryngology.otolaryngology_clinic.otolaryngologist
Otologist	health_care.otolaryngology.otolaryngology_clinic.otologist
Pain Management Physician	health_care.pain_management.pain_management_clinic.pain_management_physician
Pathologist	health_care.pathology.pathology_clinic.pathologist
Pediatrician	health_care.pediatrics.pediatric_clinic.pediatrician
Neonatologist	health_care.pediatrics.pediatric_clinic.pediatrician.neonatology.neonatologist
Phlebologist	health_care.phlebology.phlebologist
Podiatrist	health_care.podiatry.podiatry_clinic.podiatrist
Medical Foot Care	health_care.podiatry.podiatry_clinic.podiatrist.medical_foot_care
Epidemiologist	health_care.preventive_care.occupational_care.public_health_care.epidemiologist
Proctologist	health_care.preventive_care.proctology.proctologist
Psychiatrist	health_care.psychiatry.psychiatric_clinic.psychiatrist
Pulmonologist	health_care.pulmonology.pulmonologist
Rheumatologist	health_care.rheumatology.rheumatologist
Sleep Medicine Physician	health_care.sleep_medicine.sleep_clinic.sleep_medicine_physician
Sports Medicine Physician	health_care.sports_medicine.sports_medicine_clinic.sports_medicine_physician
Plastic Surgeon	health_care.surgery.surgery_center.plastic_surgery_center.plastic_surgeon
Body Contouring	health_care.surgery.surgery_center.plastic_surgery_center.plastic_surgeon.body_contouring
Cosmetic Surgeon	health_care.surgery.surgery_center.plastic_surgery_center.plastic_surgeon.cosmetic_surgeon
Surgeon	health_care.surgery.surgery_center.surgeon
General Surgeon	health_care.surgery.surgery_center.surgeon.general_surgeon
Neurosurgeon	health_care.surgery.surgery_center.surgeon.neurosurgeon
Spine Surgeon	health_care.surgery.surgery_center.surgeon.neurosurgeon.spine_surgeon
Vascular Surgeon	health_care.surgery.surgery_center.surgeon.vascular_surgeon
Toxicologist	health_care.toxicology.toxicology_clinic.toxicologist
Trichologist	health_care.trichology.hair_loss_clinic.trichologist
Urologist	health_care.urology.urology_clinic.urologist
Vascular Physician	health_care.vascular_medicine.vascular_physician
Dietician	health_care.weight_loss_and_nutrition.weight_loss_clinic.dietician
Nutritionist	health_care.weight_loss_and_nutrition.weight_loss_clinic.nutritionist
Sports Nutritionist	health_care.weight_loss_and_nutrition.weight_loss_clinic.nutritionist.sports_nutritionist

Related

Name	Description
Brand	Brand API
Location	Location API
Categories	List of category systems by domain